Earlier this week, French website Le Vide Poches (“The Empty Pockets”?) wrote an article about my Holograms app:

L’idée est fort astucieuse, elle permet d’avoir une vraie/fausse 3D sur son iPhone. Vraie/fausse ? Je m’explique.

Unfortunately, my high school French never evolved beyond the level of “Le poisson est sur la table.” So I couldn’t read it myself. But Google Translate provided a pretty good translation:

The idea is very clever, it provides a true / false 3D on his iPhone. True / false? Let me explain.

And it looks like they liked it! =)

So it’s been a couple days since I started my little Mach Dice Google AdWords campaign. If I’m looking at the data correctly, it looks like nobody’s actually clicked on any of my ads. But traffic has gone up slightly to my website. It’s almost as if people see the ad, decide not to click on it, but are intruiged by the name and look it up.

Actually, if that’s what they’re doing, that’s a good thing because I just found out that each click of the ad could cost up to $1.91! At that rate, it’s hard to see how advertising could possibly pay off for a 99 cent app. Boy am I glad that I got free advertising through an AdWords promotion…