I’ve mentioned a few times that I’ve tried using Google AdWords to advertise my apps. It seems a little counter-intuitive to spend over $1 per click to advertise something that at most gets me $0.70 per purchase. But hey, Google gave me a free $100 credit so I might as well try to use it.

But for the longest time I couldn’t manage to get Google to accept my ads. At first, they didn’t like my use of the trademarked term “iPhone” in the ad, which makes it difficult to sell an app that’s only available on iPhone OS devices. So then I tried using “iPhone™” but no luck. Finally, I hit on the idea of putting the ad only on iPhones and related devices and saying “this device”. Sure, it’s a little kludgey. But at least the ad is making out there and I’m using my free credit. In a few days I’ll see if it’s worth while.

This entry was posted on Monday, May 3rd, 2010 at 6:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.